ALBUM NEWS: The Bloody Beetroots to release guest laden new album in October Print E-mail
Friday, 15 September 2017 11:17

The Bloody Beetroots – aka Italian producer and songwriter Sir Bob Cornelius Rifo – will release his new album, ‘The Great Eelctronic Swindle’, on 20 October via Last Gang Records.


The Bloody Beetroots artwork


The release has been preceded by two singles: ‘My Name Is Thunder’, a collaboration with Jet, and ‘Pirates, Punks & Politics’ featuring Jane’s Addiction vocalist Perry Farrell and Mötley Crüe drummer Tommy Lee.


The album also features guest appearances by Anders Friden of In Flames, Jay Buchanan of Rival Sons, Jason Aalon Butler of Letlive/The Fever and Eric Nally of Foxy Shazam, as well as collaborations with Gallows and Deap Valley.


“This is the first time I have used so many vocalists and lyrics in The Bloody Beetroots music.  I chose the greatest vocalists I knew that could help tell the story of about four years of life,” says Rifo.

“The title is a tribute to the Sex Pistols and the film ‘The Great Rock and Roll Swindle’ directed by Julian Temple.  It was a sign of the end of an era. The end of punk.  I want to reclaim that for electronic music because the business squeezed the genre so much that they delivered the end of electronic music itself.  We are living in a great electronic swindle.  People don’t even realize who is the artist, the producer and who deserves to be called an artist in this genre.  There is much great music out there but it is completely covered by trash.  You just have to dig. There’s so much shit around.

“Dance music has been recognized as cheerful, joyful but there is so much more than that.  The way we’re dealing with this album… with the cover, etc, is trying to add substance to it. 


“Dance music used the beat to draw people in.  We use the ‘four on the floor’ kick in a similar way to bring people in and then expose to something with more substance.  Similarly, the mask is a catalyst.  To bring people in.   Now there are many masks out there trying to do the same thing.

This project is for the people and everybody can be part of TBB.  I’m a little guy from a small town… I am part of the people and this is made for the people.”